The Germans are dominating the world with their supreme luxury saloons and SUVs, but still they do things to attract more and more customers. There is one premiere celebrity which has sold over 70 million albums and stole the hearts of millions of his fans from all around the globe. Yes! We are talking about Robbie Williams who is the new Marketing Manager for Volkswagen.
The German auto manufacturer, Volkswagen is Europe’s largest automaker and in their televised press conference they made an important announcement that they have collaborated with Robbie Williams in their multi-channel advertising campaign. The singer has unveiled new “Club & Lounge” special models at the world premiere of the campaign.
For Volkswagen, this is the very first time that they have worked with Spotify, the famous music streaming service. All most all TV stations and a number of online portals including social media channels simultaneously broadcasted their media event.
You will be seeing Robbie Williams holding an image of Volkswagen. In a statement he said “Marketing manager at Volkswagen – how good does that sound? For me, it’s a big change. It’s stepping out of the world of pop into a proper job”.
Volkswagen’s new Club & Lounge campaign is promoted under the motto “How good does that sound’’, and it features nine special models like Up! and Golf then we have Beetle and Tiguan. You will be seeing all these models in the showrooms from January 2015.
